Bayern Munich fans threw fake money on the pitch to protest ticket prices during their game vs. Anderlecht
Bayern Munich fans threw fake money on the pitch to protest ticket prices during their game vs. Anderlecht

When Sevilla sought to exploit United's loyal European away support by announcing a ticket price of £89 (100€) for the forthcoming Champions League match in their city, M.U.S.T asked United to challenge this on behalf of our supporters. We've become all too accustomed to high ticket prices but a 67% hike on what they charged Liverpool supporters in the Group Stages was an outrage. We have subsequently maintained a dialogue with the Club during their protracted negotiations to secure fair pricing for both ties.

We wholeheartedly welcome today’s announcement that our tickets will now be subsidised to £54 (comparable to the Liverpool price), paid for by United applying the same 100€ price for Sevilla supporters in the return leg. £54 is still not cheap but the Club's decisive action is to be applauded as is their commitment to donate any remaining surplus to charity so that they do not profit from the increase in prices for innocent Sevilla fans. We would like to pass on the collective appreciation of our supporters to club officials who have secured this, echoing what many have already said today on social media.

Our only initial regret regarding the solution, which was announced this morning, was that Sevilla’s own travelling supporters would effectively be the ones who were paying for our subsidy and their own club's greed. Many of them had already expressed their support for us and disdain for their own club’s actions when the original price was announced. We are therefore delighted that Sevilla have now been forced into a humiliating climb down from their previously intransigent position. This afternoon they announced a reciprocal subsidy for their own supporters to match that made by United for our fans. Effectively it makes their initial price hike meaningless. Farcical behaviour by the Spanish club and announced through a truly cringeworthy statement, which accepted no fault on their part, but rather tried to lay the blame on MUFC making a complaint to UEFA about our price hike and the size of their away allocation! We must leave it to Sevilla supporters now to ask their club whether any surplus they make is donated to charity.

This sorry saga has brought into focus the inadequacy of the current UEFA Regulations that, in principle, require comparable pricing for home and away sections, but in practice can be manipulated, as Sevilla and others have tried to do. United supporters have been similarly exploited in recent years by Midtjylland (Denmark) and Atletico Bilbao. Other European clubs with a large support have also been targeted, most recently with Bayern Munich and PSG being charged 100€ by Anderlecht.

The root cause of this problem has to be addressed. In addition to our dialogue with United, M.U.S.T is now engaging with fellow Supporter Groups, in England and across Europe, to lobby their clubs and UEFA on this issue. We hope that the extreme but necessary measures that our club have taken, on our behalf, on this occasion will not be required in the future

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Text of club email sent to our supporters attending the match in Sevilla
Further to our recent confirmation that you were successful for the Sevilla away game, we wanted to inform you of a change in what you will be charged for this game.

In this instance we believe that our travelling supporters are unfairly being subjected to increased/excessive ticket prices from the host club. This view is shared generally amongst travelling supporters, and we have received lots of requests from individuals and supporter groups to intervene in this matter.

This has been raised with Sevilla, and internally, but ultimately Sevilla have not agreed to significantly lower the price of tickets for our fans to what we view as a reasonable level. Therefore we have taken the difficult decision to charge Sevilla fans for the return leg at Old Trafford the same amount as our fans have been charged for the away fixture.

We have decided to increase the ticket prices for Sevilla fans for the game at Old Trafford, and use this increase to subsidise our fans, as we want this to act as a deterrent to future opponents who look to increase ticket prices for our travelling supporters.

We will subsidise our travelling support by refunding the difference between the price charged (£89) and the price that was paid by Liverpool supporters in the Group Stage of this year's competition (£54). The £35 difference will be refunded prior to the game taking place.

As a result of the changes to ticket prices for away fans, should we gain any additional revenue after having refunded our supporters, we will donate this to the Manchester United Foundation.

I hope you are looking forward to the game, and we will follow-up shortly with details of ticket collections.

Many thanks for your continued, loyal support.

Sam Kelleher
Head of Ticketing & Membership

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